Glyn Moody considers the use of « geographical indicators » (GI) in TAFTA. They are used to protect the use the expression « Belgian chocolates » but also « Feta cheese ». The US is strongly opposed to this, as it would potentially ban the use of such names on US American products. Quoted by The Guardian newspaper, the EU stated that Feta for example, « is so closely connected to Greece as to be identified as an inherently Greek product. »
« […] there is pressure on the US negotiators to reject completely any EU calls for GIs in TAFTA/TTIP. Equally, the EU has made it clear that extending GI protection around the world is a priority. […] »
« […] in the Canada-EU trade agreement (CETA), whose status is still unclear, Canada seems to have acquiesced to EU demands […] »
« […] It would be rather ironic if the biggest trade deal in history collapsed not because of clashes over major issues like corporate sovereignty or the Precautionary Principle, but over the names for cheese. »
http://www.techdirt.com/articles/20140312/11300926551/will-cheese-derail-taftattip.shtml