[TheGuardian] How we sold our souls – and more – to the internet giants

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From TVs that listen in on us to a doll that records your child’s questions, data collection has become both dangerously intrusive and highly profitable. Is it time for governments to act to curb online surveillance? […]

All these computers produce data about what they’re doing and a lot of it is surveillance data. It’s the location of your phone, who you’re talking to and what you’re saying, what you’re searching and writing. It’s your heart rate. Corporations gather, store and analyse this data, often without our knowledge, and typically without our consent. Based on this data, they draw conclusions about us that we might disagree with or object to and that can affect our lives in profound ways. We may not like to admit it, but we are under mass surveillance. […]

In general, privacy is something people tend to undervalue until they don’t have it anymore. Arguments such as “I have nothing to hide” are common, but aren’t really true. People living under constant surveillance quickly realise that privacy isn’t about having something to hide. It’s about individuality and personal autonomy. It’s about being able to decide who to reveal yourself to and under what terms. It’s about being free to be an individual and not having to constantly justify yourself to some overseer. […]

Right now, choosing among providers is not a choice between surveillance or no surveillance, but only a choice of which feudal lords get to spy on you. This won’t change until we have laws to protect both us and our data from these sorts of relationships. Data is power and those that have our data have power over us. It’s time for government to step in and balance things out.

http://www.theguardian.com/technology/2015/may/17/sold-our-souls-and-more-to-internet-giants-privacy-surveillance-bruce-schneier