[…] the crux of this legislation is the simple idea that consumers should be able to control who has their personal information and what they’re doing with it.
The bill would require companies, including websites like Facebook, Google and the like, to inform internet users in clear language about the data they’re collecting and their motivations.
[…] the Center for Digital Democracy, a online consumer protection group, says the bill « needs to be significantly strengthened if it is to effectively protect consumer privacy rights in today’s digital marketplace. »
http://edition.cnn.com/2011/TECH/web/04/13/privacy.bill.rights.internet/