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[Gigaom] Google is sitting out the net neutrality fight. Here are 4 possible reasons

The FCC is moving closer to announcing new net neutrality rules and yet Google — the most influential company on the subject — still won’t step into the debate. Here’s four popular theories why it won’t. […]

If broadband providers like Comcast are allowed to charge websites to reach consumers, a company like Google could be on the hook for coerced payments of the sort Netflix is confronting. So why isn’t Google raising hell? Some say a key reason is that Google is itself a broadband provider, through its Fiber program that is available in places like Kansas City and Provo, Utah, and is supposed to expand to 34 cities. […]

That 2010 fight saw Google caving to Verizon on the important decision to exempt wireless carriers from net neutrality rules (Google likely did this because it needed the carrier to promote its Android phones), and it was branded as a sell-out by its public interest allies. In this view, Google’s decision to sit out net neutrality redux is informed by its experience last time around: it took a bruising with no palpable gains and burned bridges with Republicans who might have helped the company on other issues. […]

https://gigaom.com/2014/10/14/google-is-sitting-out-the-net-neutrality-f...