A new study commissioned by the European Union has finally proven what many have suspected all along: internet users don’t want to pay for content.
The report finds, in a surprising contradiction to what industry executives have been spouting for ages, consumers’ behavior has nothing to do with the peer-to-peer technology (P2P) that has given rise to all-you-can-eat systems for free downloads of copyrighted content. In fact, many people claim that they wouldn’t pay for online content even if all other free options were taken away. This finding has dramatic implications for the future of business, and not just in the entertainment industry, either. If people won’t pay for content, how will companies survive? […]