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[TechCrunch] The Online Privacy Lie Is Unraveling

A new report into U.S. consumers’ attitude to the collection of personal data has highlighted the disconnect between commercial claims that web users are happy to trade privacy in exchange for ‘benefits’ like discounts. On the contrary, it asserts that a large majority of web users are not at all happy, but rather feel powerless to stop their data being harvested and used by marketers. [...]

Key findings on American consumers include that —

  • 91% disagree (77% of them strongly) that “If companies give me a discount, it is a fair exchange for them to collect information about me without my knowing”
  • 71% disagree (53% of them strongly) that “It’s fair for an online or physical store to monitor what I’m doing online when I’m there, in exchange for letting me use the store’s wireless internet, or Wi-Fi, without charge.”
  • 55% disagree (38% of them strongly) that “It’s okay if a store where I shop uses information it has about me to create a picture of me that improves the services they provide for me.”

[...]

One thing is clear: the great lie about online privacy is unraveling. The obfuscated commercial collection of vast amounts of personal data in exchange for ‘free’ services is gradually being revealed for what it is: a heist of unprecedented scale. Behind the bland, intellectually dishonest facade that claims there’s ‘nothing to see here’ gigantic data-mining apparatus have been manoeuvered into place, atop vast mountains of stolen personal data. [...]

http://techcrunch.com/2015/06/06/the-online-privacy-lie-is-unraveling/