[ArsTechnica] France's second-largest ISP deploys ad blocking via firmware update

France's darling indie ISP, Free, has shaken up the French Internet landscape yet again: in a quiet firmware update released Wednesday evening, the company added an ad blocking option to its Freebox router and activated it by default. [...]

Meanwhile, Benjamin Sonntag, of the French online advocacy group, La Quadrature du Net, sent Ars screenshots while using Free in Paris, showing that ads on the French tech news site Numérama were not blocked, but ads on the site of French newspaper Le Monde were. [...]